About – Founder
After years inside agencies and operators, I founded Digital Shelf Strategies to offer something different:
Senior-level thinking, without junior execution or bloated retainers.
About Colin Snowball
I’ve spent my career inside the machinery of ecommerce—long before “Amazon expert” became a title.
I began at Quiverr, one of Amazon’s earliest and most successful sellers, where I spent four years across account management, advertising, business development, and ultimately served as Director of Strategy. There, I learned Amazon from the inside—how decisions actually impact revenue, margin, and operational complexity.
I later joined SuperOrdinary as Vice President, helping scale the Amazon division during a period of aggressive growth. Over two years, I:
- Launched three new verticals
- Expanded service offerings across the division
- Built strategic partnerships with complementary service providers
- Doubled Amazon division revenue from $40M to $80M
Alongside Amazon, I worked closely with SuperOrdinary’s TikTok Shop team—executing creator-led strategies, affiliate programs, and large-scale live shopping events that bridged brand, content, and commerce.
Throughout my career, I’ve partnered with category-defining brands including Drunk Elephant, OUAI, Shiseido, bareMinerals, Milk Makeup, Summer Fridays, Gisou, and large CPG organizations such as Unilever, SC Johnson, Energizer, Church & Dwight, and Signify (Philips Hue).
I’ve operated across 1P and 3P, buy/sell and service models, and every growth stage in between.
After years inside agencies and operators, I founded Digital Shelf Strategies to offer something different:
Senior-level thinking, without junior execution or bloated retainers.